Linked with Def Jam long term and still affiliated with Slip-N-Slide, he also launched a label of his own, Maybach Music Group. Two more chart-topping albums, 2008's Trilla and the next year's Deeper Than Rap, made Ross a bankable artist with "The Boss," "Here I Am," and "Magnificent" adding to his sum of Top Ten R&B/hip-hop entries. The record's commercial longevity was extended by the Scarface-referencing "Push It," his second Top Ten R&B/hip-hop single. Gold and a number seven R&B/hip-hop hit by the end of June 2006, it reached platinum status in August, the same month Ross released Port of Miami, his Billboard 200-topping debut album. A Miami anthem, "Hustlin'" was given a new life with Def Jam's backing. Nonetheless, Def Jam president and veteran rapper Jay-Z signed Ross to a multi-million-dollar deal. Once "Hustlin'," Ross' Runners-produced debut as a lead artist, caught the ears of music executives, a bidding war ensued that included offers from Bad Boy CEO Sean "Diddy" Combs and the Inc (formerly Murder Inc.) president Irv Gotti. During the early to mid-2000s, Rick Ross the rapper became popular and well-known locally through touring with Trick Daddy and appearing as a guest on a few Slip-N-Slide releases. Taking his performing name from Los Angeles drug kingpin "Freeway" Rick Ross, Roberts had a brief stint on Houston's Suave House Records, former label of 8Ball & MJG, before he ended up on Miami-based Slip-N-Slide Records, the label home of Trick Daddy and Trina. Influenced by artists like Luther Campbell and the Notorious B.I.G., he began rapping in the mid-'90s and formed a local group, the Carol City Cartel. The Clarksdale, Mississippi-born William Roberts grew up in Carol City, Florida, an impoverished northern suburb of Miami. Ross carried his success into the next decade with 2021's Richer Than I Ever Been and collaborations with the likes of Dr. His multitude of guest verses have likewise supported hits by the likes of DJ Khaled (beginning with "We Takin' Over"), Kanye West ("Monster"), Maybach's French Montana ("Pop That"), Ace Hood ("Bugatti"), and Chris Brown ("New Flame"). His debut smash Port of Miami, and all nine of his subsequent studio albums, including the Grammy-nominated God Forgives, I Don't (2012) and Port of Miami 2 (2019), entered the Top Ten of the Billboard 200, promoted with high-rolling, RIAA-certified singles such as "The Boss" and "Aston Martin Music." Through his own label, Maybach Music - the name of which has been imprinted on virtually every Ross recording since 2009 - he has boosted the careers of fellow artists Gunplay, Wale, and Meek Mill. The rapper became not only a hip-hop fixture but an unlikely pop star as well. While Atlanta and Houston artists were establishing their cities as Southern strongholds, Rick Ross put Miami back in rap's national spotlight with "Hustlin'" (2006), the platinum introduction to a uniquely larger-than-life character with gruffly delivered tales about the spoils and pitfalls of drug trafficking.
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